Amazon (NASDAQ: AMZN)  has partnered with Synchrony Financial to create ac credit card for those who might not have good enough credit to get a traditional credit card with Amazon. The new rewards credit card will be available to a whole demographic of people that either have no credit, bad credit, or who would otherwise be in-eligible for Amazon’s traditional loyalty cards. “There’s always going to be people that we can’t give credit to — this is a large population that we weren’t able to reach,” Tom Quindlen, Synchrony executive vice president and CEO of the bank’s retail card operation, told CNBC in a phone interview. “It’s a new segment of the market.” Tom Quindlen, Synchrony Executive Vice President and CEO of the bank’s retail card operation told CNBC in a phone interview, “There’s always going to be people that we can’t give credit to — this is a large population that we weren’t able to reach. It’s a new segment of the market.” The card also offers perks to cardholders, such as 5% cash back on purchases made on Amazon which is a similar rewards structure of Amazon’s store card which is also through Synchrony. These types of rewards   Read more…